1940s | Accessories | Dresses | Pattern Catalogs | Vintage Sewing

Modes et Travaux ~ December, 1949

December 9, 2011

Today for your eye candy super happy fun time I have pictures of the very best that  Modes et Travaux had to offer in fashion, sewing, and hand work in December of 1949.
I published this over on my blog A Few Threads Loose and thought you might all enjoy it. If you’re into this sort of thing, I post vintage fashion magazine tidbits there regularly.
I was elated to win this edition on ebay because the cover is a beautiful sketch of a creation by none other then Christian Dior.

A white evening gown by Dior with the illustration by Artist Pierre Mourgue.

Does it get any better? Does it? Nope. Ah this dress, the stuff of dreams. I immediately set out to find photographs of it, and I’m still not sure I have the same dress but here is a photo of a Dior gown from 1949:

Lillian Bassman, Fantasy on the dance floor, Barbara Mullen, dress by Christian Dior, Paris, 1949. photo courtesy Phillips de Pury & Company

There isn’t anything in the actual magazine about the design on the cover (what?!) so moving on we can see the lovely full-page advertisements that the magazine starts out with.

And then we are told what to wear for every winter occasion. I hate that I can’t just go out and buy these anymore. Was anyone else born in the completely wrong decade?




I hope you enjoyed these as much as I did.
Is there any one vintage fashion item that you wish you could just go out and buy at your local mall? For me, it would be lovely fur trimmed sweaters with beaded details.

  1. Thank you for sharing these, I do love the art work, the massive skirts and the insanely tiny shoes…

    I have a hard time finding a good hat, a well fitting cloche, so hard to find these days, and I’ve only splashed out once and bought a locally made one, but one is never enough.

    I have also been reading about Dior, and wondering who my favourite designer really is. I do love Dior!

  2. i hadn’t heard of modes et travaux until a recent trip to paris, when i scored a few copies from the 1930s at the saint-ouen flea market. now i’m obsessed! thank you for sharing these.

  3. Love these. I’ve been planning on framing some of the ads from my old pattern catalogs for a while – this post is a kick in the pants to get it done this weekend.

  4. Fantastic! I want to make somthing like the brown coat dress in the last scan but one – love the drape of the skirt. Interesting that the lingerie ad seems to feature an actual 40’s underwired bra, too, that’s unusual.

Leave a Reply to puu Cancel reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.