Simplicity film from 1948

by Katherine on June 15, 2012 · 8 comments

in 1940s

If you’re a facebook fan of WeSewRetro, you’ll already know about this video, but I wanted to make sure the rest of us didn’t miss out. You will LOVE this 1948 video by Simplicity. It’s part educational, part sewing-propaganda and all awesome.

Annoyingly I can’t embed the video, so click the picture to watch it on YouTube.


Kudos to Mrs Bee for finding it and sharing it on our Facebook page.

This post was written by...

– who has written 95 posts on

I'm the editor at WeSewRetro so don't hesitate to get in touch with any problems or questions. In addition to keeping the good ship WeSewRetro afloat, I do an amateurish but enthusiastic job of raising a daughter, teach university professors how to dominate a computer by day and study for a masters in literature at night. My daily coffee consumption would kill a small horse. I'm having a clandestine relationship with bias binding and my idea of hell is turning a spaghetti strap right side out.

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{ 8 comments… read them below or add one }

Lianne June 16, 2012 at 1:57 am

I loved this! Bettie’s finished dress was lovely! “everywhere sewing machines are humming”- I am glad the still are! “happy sewing to you all!”


jax black June 16, 2012 at 4:32 am

ohhh i almost feel famous :) ‘sew’ glad you like it .
I was thinking of using it in my workroom induction next term (semester ) with my BA Costume design students in the UK….:)
p.s. wouldn’t it be lovely to have someone to fit on hand when ever you needed it ?


Jenni June 16, 2012 at 11:49 am

I love this! And, I totally have that book she’s referencing, which makes it extra fun for me. :) I think I need magical pattern helpers that appear whenever I need someone to pin a dart in back, or mark a hem, etc. – that would be awesome!


quinn June 16, 2012 at 8:21 pm

That must have been one HECK of a Home Economics class! All we did was sew aprons and gym bags! :)


Always Alice June 16, 2012 at 8:54 pm

Thanks for this! I loved it! I didn’t know the peasant look was so super trendy, I have that blouse pattern Betty was wearing and now I have to make it with a dirndle skirt and big brown belt.


Joyatri June 17, 2012 at 4:07 pm

This video sure is ‘swell.’ Thanks for posting it.


D'ellis June 17, 2012 at 5:40 pm

Thank you – this 40′s style lover was almost drooling on her keyboard watching!!! Now have extra incentive to do the lightly gathered wrap skirt, which was part of the sun outfit. Easily done without a pattern, and it’ll double as a cover-up, which I hadn’t thought of!


jax black June 20, 2012 at 2:00 pm

I am still deciding if i can get away with a gypsy blouse at my age …i have just
found the most fabulous red and white tiny polka dot lawn with embroided red
wheels or buttons or spots on it ….i’ve bought the fabric anyway so we’ll see :)


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