Introduction + 1930s sewing comic

Hi everyone, I’m Sarah, from Toronto, Canada, and I love to collect and research fashion ephemera (sewing patterns, advertising, catalogues). I’m especially interested in designer patterns as a resource for fashion history. When I have time I also sew; my (not-quite-vintage) wedding dress was recently pictured in Vogue Patterns magazine (see my scan here). Right now I’m working with a bunch of 1920s patterns for Halloween.

This summer I started a blog to share my research and sewing adventures. My most recent post features a 1930s comic strip advertising J.C. Penney’s fabric dept., called Sally Makes a Conquest.

JC Penney 1939 McCall comic strip advertising

You can find the full comic at the PatternVault blog.

Welcome to WordPress, SewRetro!

5 comments… add one

  • Welcome, Sarah! You have the best wedding shoes I have ever seen! The whole setup is gorgeous – I’m off to read more.

  • Some of my first fabric purchases were at Penney’s. Thanks for sharing!

  • Two gorgeous dresses…I’m so impressed!! Love the comic too. I ‘ll lick forward to more posts. Congratulations on your wedding!

  • Look! I meant I’ll look forward to new posts!

  • Thank you all! Katherine, I actually got the shoes first, then needed my dress to match them..


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