when is a vintage vogue not a vintage vogue?

When it’s a vintage New York Pattern Co. reissue! I matched up the new Vintage Vogue apron pattern with its original, and to my surprise it is not a Vogue pattern at all:

What does this mean? I’m not really sure. But I’m excited to see an old pattern line revived this way! More matchups and rambling commentary about them on my blog.

♥ Sarah

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4 comments… add one

  • That is pretty cool! And I like the mental image I have of you, riffling through old pattern envelopes and books, muttering to yourself "I know it's in here somewhere!"

    Garnet

    Reply
  • I'm not sure, but larger pattern companies own more than one name. Butterick, McCall's and Vogue are all one company, as far as I know, even though the patterns are issued under different names. It is entirely possible that they purchased New York Pattern Co. at some time or that Vogue started out as New York Pattern Co.

    Reply
  • I'm not sure of the exact details, but there are many New York and Vogue patterns that are identical. They either owned them, or had a deal with a design team perhaps. We're researching it over at COPA…Fairloom (Sears) patterns have also shown up that are identical to others.
    Butterick was the original pattern company. Then McCalls and Vogue got started. Eventually McCall's bought Butterick and Vogue (in the past 50 years).

    Reply
  • garnet – lol! That was pretty much the picture.

    geogrrl – Vogue definitely didn't start out as anything but Vogue. But you're right about them being one company under the McCall's umbrella – the website system makes it pretty clear!

    The history on NYPC seems pretty vague, they ended production around 1954, they may have been mailorder (some patterns state that they're from the "Louise Scott Fashion Service") and I did find out that they were sued in 1934…but I didn't feel like paying to find out why!

    Lisette – so do you think Vogue may have actually reproduced a vintage pattern of their own that happens to be copied in the NYPC line? That would be interesting!

    Reply

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